Influencer Marketing Trends in 2020 that Will Help you Become More Successful Online
These influencer marketing trends in 2020 are going to be crucial for both fashion brands and fashion influencers. Read on to find out how you can gain a competitive advantage over everyone else.
As the landscape of the world of influencer marketing changes, it is important to keep the finger on the pulse of the changes. There are things you might not be doing that could help you stand out and grow your business online or significantly boost your online presence as an influencer.
1. Use an influencer marketing strategy to drive sales.
There are many brands out there such as Revolve, who swear that 70% of their sales in 2018 have been driven by influencers. For Revolve, of course, this includes strategic consideration for collaboration with top-notch fashion influencers out there. However, many brands out there are taking a more diversified approach when it comes to collaborating with influencers thus including more micro, nano, and macro-influencers into their strategies. What does this diversity mean for brands? More credibility.
More credibility equals more sales.
Long gone are the days when the consumers put all of their trust into bigger influencers. What does that mean for you as an influencer? With a decent following of at least 1,000 – 10,000 you would be considered a micro-influencer and YOU can also get an opportunity to work with brands you love.
2. Build an online community.
Remember the days when we cared about how many likes we got on a photo? Yeah…those days are long gone. Many brands now look at other more palpable statistics, like engagement, conversion, and website traffic to gauge how valuable a collaboration would be. You might’ve noticed that since Facebook acquired Instagram both platforms have become more community-oriented. This fact is just as important for brands and influencers. Treat your followers as friends, ask them questions, engage. Focus on building a community, instead of forcing people to buy products. Once you find a loyal friend in your follower, you will have a loyal consumer as well.
3. TikTok, TikTok, TikTok
TikTok is gaining momentum these days and shows no signs of stopping. Insert here, the resurgence of <TikTok influncers>. They are officially a thing now. Definitely something one should consider delving into as an influencer and brand alike. According to this article: “2020 is where TikTok will become widely acceptable and even a necessity for brands to run influencer campaigns.”
If there was ever a time to get on TikTok, it is now.
Downloading the app as we speak.
4. From the world of online influence to live events.
What we can anticipate in the near future are more and more brand events inspired by influencers, as influencers are both content creators and marketing masterminds, thus inspiring brands out there to impactfully market themselves using them as a source of inspiration.
“I do feel like there is going to be bringing back a lot from the influencer world into live events so I think that’s going to be more of a thing too. So I’ve seen even a lot of the shows, I’m going to New York Fashion Week I got an all-expense-paid trip there for doing some influencer stuff so I’m excited about that. And with that, I think that’s going to drive a lot more people to influencing because I’ve seen the number grow like tremendously lately because it’s another way for people to make money, let’s be honest. And then I mean if you love what you are doing and this is something you want to do it is fun as well. So I just really see it being a lot more done in real life like more events, extravagant things, and I think the thing is, I think clients are going to start using the influencers to create better ideas for their events. Because most of us have a marketing background or the marketing mentality because we are creating content, you know.”